I’m a creative director, designer, and writer with an athlete’s mindset and a startup’s speed.

I got my start in small scrappy agencies, moved through big ones, and then went brand-side to WHOOP, where I was the founding creative. I helped grow the brand from early stage to household name as the company scaled from 50 to 700+. I led creative through product launches, global campaigns, and partnerships with world-class athletes, shaping a brand that championed elite performance and the science behind it.

From there, I went on to Fi to build an entirely new category in pet tech, reimagining how dogs show up in tech through foundational brand work. There’s nothing more rewarding than guiding a brand from concept to launch, turning big ideas into meaningful products people actually care about.

I’m also a lifelong athlete: former collegiate swimmer, skier, triathlete, and two-time Ironman finisher including Kona. That discipline, drive, and grit show up in how I work. Focused, collaborative, always moving things forward.

My passion lies in partnering with brands and startups that actually give a sh*t. Visionaries who are doing things differently, and looking for a creative partner who’s ready to dive in, ask the right questions, and build something meaningful together.